How to Repurpose Blogging Content for Maximum Utility
Published by Jeremy. Last Updated on March 11, 2025.
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One thing we are really big advocates for here at This Week in Blogging is the notion of repurposing your content.
We talk about this concept a lot in our weekly newsletter, and the broad idea is simply to try and encourage all content creators to think bigger about how many ways they can incorporate a piece of content/idea/concept in their site, social media channels, and overall online presence. Not only because it helps you get more out of your material, but also because it helps you think of ways to grow your brand and showcase your expertise every chance you can!
So, let's take a hypothetical scenario where you are writing about an experience you had. How many times are you going to feature it in your online content- a social media post and a standalone article, perhaps?
We're here to tell you that this is just scratching the surface of ways you can repurpose the same content in various formats. So let's break down many of the options you can consider!
Note: It is unlikely that any creator will do all of these. We will discuss more about this at the end. We're simply wanting to highlight all of the ways you may want to consider publishing content online!
Broadcast Channels Are A Hidden Gem on Facebook and Instagram
Published by Jeremy. Last Updated on January 27, 2025.
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For the longest time, I was reluctant to start a Broadcast Channel on Facebook and Instagram. My notifications were already blowing up from too many accounts starting broadcast channels, and I, quite honestly, just found it all very annoying that I ignored it completely.
It wasn't until seeing a post from a blogger in a private Facebook group I'm in hailing the success of broadcast channels (on Facebook, specifically) that my interest was piqued, and I decided to give it a go.
So in this one, we thought we'd share a few misconceptions about what Broadcast Channels are, and why you may want to consider starting one.
Note: I primarily use Broadcast Channels on my Facebook page; however, they also exist on Instagram. This article primarily focuses on my Facebook experience even if the ideas are similar on both.
Niche Product Sites Case Study #7 – Algorithm Chaos
Published by Jeremy. Last Updated on January 21, 2025.
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Welcome to the seventh entry into our niche product site case study series.
In this case study, we are tracking the performance of niche product sites I created between 2020 and 2022, sharing what is working, what is not, income and traffic changes, and lessons learned along the way.
The first site we will look at is The Grape Pursuit, a wine blog I started in early 2020. The second site is Hipster Homesteaders, a home & garden plus food & beverage blog we started in late 2021 (where we merged two lagging product sites, a coffee blog and sous vide blog, into a broader umbrella branding to allow for more content to be produced with other topics).
Before jumping into this, I should note that my original intent for this series was to provide an update every six months. But with all that happened in 2024, I forgot to publish updates. So this one will cover everything that happened between September 2023 and January 2025. For those who know all that has gone on in blogging over this time, you'll understand when I say the theme is simply this- chaos.
Mediavine Journey vs Monumetric – Which is Better?
Published by Jeremy. Last Updated on October 29, 2025.
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As our new websites grow, we take the opportunity to try out different ad networks to see how they perform over time on the same sites.
In the past we've tested Adsense vs Monumetric and found that Monumetric was, to no one's surprise, a clear winner. Premium ad networks are just that much better than the basics, after all.
But after my wine blog qualified for Mediavine Journey, we thought we'd repeat the analysis comparing what is, in all honesty, two very similar companies- with rather similar earnings and some negatives of each worth keeping in mind.
Note: I tested Monumetric on my wine blog in 2022 and Mediavine Journey on my site in 2024. Due to the significant volatility in the market in recent years, it is hard to compare earnings/RPMs over time. While I can make the argument that RPMs tend to be down a fair bit now versus back then, it really is hard to make too strong of conclusions in this one.
Mediavine Journey Review – Monetize at Lower Sessions
Published by Jeremy. Last Updated on October 29, 2025.
Disclaimer: This Week in Blogging uses demographic data, email opt-ins, and affiliate links to operate this site. Please review our Terms and Conditions and Privacy Policy.
When it comes to display advertising on our blogs, we often highlight premium ad networks like Mediavine as the gold standard in programmatic advertising.
But, of course, these products also come with high barriers for entry that many bloggers simply do not qualify for until they grow to a sufficient size.
Mediavine Journey is one product designed with lower traffic requirements in mind, and while this one pays out a bit less than what we would expect from the classic product, we're ecstatic to have the option to earn a bit of income as our smaller sites grow.