Latest Posts on This Week in Blogging

CPM vs RPM – What They Mean & Why They're Hard to Compare

Last Updated on July 22, 2020 by Jeremy

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Last Updated on August 2, 2021 by Jeremy

Disclaimer: This Week in Blogging uses demographic data, email opt-ins, and affiliate links to operate this site. Please review our Terms and Conditions and Privacy Policy.

One of the most common questions we see in many blogging groups is simply the following: What is your blog's RPM?

Many bloggers are happy to jump in and say that they earn $10 RPM, $50 RPM, or even $100+ RPM in some extreme cases and let that be that. But while $100+ RPM sure does sound exciting (okay, fine, it is exciting considering just a few years ago most blogs barely broke $10 RPM), simply sharing this number without any additional context is a bit meaningless.

The reason for that is that there are far too many factors that go into your blog's earnings such that even if two bloggers were discussing ad prices, even on the same ad network, they're really not able to be compared apples-to-apples in any respect.

So in this one, we wanted to break down a bit of the terminology you see (beyond our blogging acronym guide) and discuss all of the things that go into what makes up your blog's RPM.

Have a Growing Email List? You Need an Auto Responder Series

Last Updated on July 26, 2021 by Jeremy

Disclaimer: This Week in Blogging uses demographic data, email opt-ins, and affiliate links to operate this site. Please review our Terms and Conditions and Privacy Policy.

If I said the phrase email auto responder and let you imagine what I meant by it, odds are good you'll be pretty close- we all receive these regularly.

For brands that sell products, email auto responders can be a valuable tool to put new mailing list subscribers into a sales funnel in order to promote their products. First, you may get a welcome email. Then you may get a list of new products. Finally (especially if you still haven't made a purchase), they may even send you a discount code to help convert a sale. This may put you in another funnel based on what product you bought and could even start the entire process all over again with new content!

I've personally known about how these work for years, but it wasn't until I really started expanding my mailing list that I thought an auto responder could be valuable as a blogger that doesn't offer a single product.

In this one, we thought it'd be interesting to discuss a few cases when bloggers may want to look into email autoresponders and also share my settings for how I set up my emails in Mailerlite!

Group Leads- Convert Facebook Group Subs to Your Newsletter

Last Updated on July 22, 2021 by Jeremy

Disclaimer: This Week in Blogging uses demographic data, email opt-ins, and affiliate links to operate this site. Please review our Terms and Conditions and Privacy Policy.

There is a bit of irony in that we run This Week in Blogging primarily as a weekly newsletter, but for my own personal travel blogs, my newsletters are somewhat lacking.

I could make many excuses for why I simply run these as glorified RSS feeds for new articles, but the simple explanation is that I'm lazy and without having any products on those sites I haven't had enough of a reason to be motivated to try harder.

So I collect emails, send out new articles weekly, and move on.

It wasn't until I discovered Group Leads a few weeks ago that I finally got the spark to motivate me to focus on my newsletter more and it is because this plugin has found a way for me to rapidly increase the size of my newsletter- by converting Facebook group member requests into subscribers!

As I have quite the active Facebook group (12,000 plus at the time of publishing) that grows by over 1,000 members a month, this one really is a game-changer!

Note: We are only featuring limited images in this one because so much of the Group Leads dashboard shows user data. We value the privacy of our readers and apologize if the images appear sparse here!

Money is Coming to Twitter Users and We Are Ready For It

Last Updated on July 9, 2021 by Jeremy

Disclaimer: This Week in Blogging uses demographic data, email opt-ins, and affiliate links to operate this site. Please review our Terms and Conditions and Privacy Policy.

There's some big moves to be noted by Twitter that could have some big time implications. Twitter has traditionally been thought of as the platform where you share your thoughts, but don't necessarily pad your wallet.

Well, based on some new initiatives, all that may change, and those who have stuck by Twitter through thick and thin stand to benefit. Who knows, maybe folks from other social media platforms will even look Twitter's way.

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