It's safe to say that Clubhouse has crossed the threshold from potential fad to certifiable phenomenon. The Clubhouse app has now been downloaded almost 5 million times. Keep in mind that at the end of 2020, the app had a little more than one million downloads, so we're talking about several million downloads since 2021 has begun – and that pace isn't slowing.
This app is forcing people to consider what interacting on social media will look like moving forward. Whether you appreciate Clubhouse or not, there's no denying that this new social media sensation is making waves. It would seem that the true sign of “making it” these days is the arrival of copy cats, and rest assured Facebook, Twitter, and others are already hot on the tails of Clubhouse.
It remains to be seen as to whether Clubhouse has a loyal enough fanbase to lock this down and protect itself from the other giants of social, but most users can agree that there's something different about the Clubhouse app that they can't get enough of.
Maybe it's the never before seen access to big name celebrities and people in your industry, or maybe it's just a taste of authenticity that people have been craving. The verdict is still a little bit out on Clubhouse, but there sure are a heck of a lot of interested jurors at the moment.