We're doing our best at This Week in Blogging to cover a wide breadth of topics with our interviews, and, with this interview, our aim is to offer some insight on LinkedIn for bloggers.
For a long time, LinkedIn was the stuck up platform that you immediately thought of as useless the moment you stepped out of company culture and into content creation and blogging. But that's a tired trope that doesn't necessarily hold weight anymore. LinkedIn has been on a massive growth spurt as of late, and in the process, the door has opened wider as to just who LinkedIn is for, and who it can serve.
It used to be a headquarters for the powerful narcissists of business, but nowadays, it's a more creative, vulnerable and supportive space than it's every been. More than anything, LinkedIn has finally made it kosher to sprinkle in a bit of personal with the professional, while staying focused on being a “business platform.”
Our thoughts aside, we wanted to chat with someone for whom LinkedIn has been a game-changer. Enter, Katherine Banks, a social media marketer who specializes in travel destinations at Traveling Greek, but is known in particular for her unique usage of technology (blockchain + AI) in her content creation strategy. Thanks to Katherine for joining us!