Snapchat may not have the cache of an Instagram, a Facebook, or even a TikTok, but don't tell Snapchat users that. Snapchat, perhaps more than more social networks, has always had a devoted base of users, and that devotion doesn't seem to be abating.
In fact, particularly with the younger demographic, the devoted fanbase seems only to be expanding. For years, people have been writing off Snapchat, but it's clear that Snapchat sure isn't writing off itself.
Just days ago, Snapchat (or more specifically Snap Inc.) acquired Fit Analytics, which is a Berlin-based company that helps shoppers pick the right clothing size when they're shopping online.
From the outside, it may not seem like a game-changing acquisition, but it is, and we'll tell you why.