Understanding how sponsored content can fit into your content strategy is something all bloggers will eventually address, and especially those bloggers who are growing quickly.
After all, our blogs are a medium, and eventually you're going to find people or companies who want to utilize that medium to share their message. However, even thinking of sponsored content as such can be narrow. More broadly, it's a partnership between two parties who often share a similar vision and audience.
Sponsored content, if done correctly, isn't a sales pitch to readers as much as its an answer to a pain point that both the brand and blogger feel can be solved for an audience.
And, it's also definitely not saying yes to those random emails you get where someone basically suggests you should input a link to a casino or something else and effectively tarnish your reputation. With all that said, we do interviews over at This Week in Blogging to give experts a chance to shine, so we'll step back here and let this week's expert do the talking.
Today's expert is Bruno Bornsztein, and he's the Co-founder of InfluenceKit, a tool that helps content creators plan, measure, and grow. Before InfluenceKit, he was the publisher of two blogs, and worked as a blogger full-time for more than 10 years. He's excited to connect with the This Week in Blogging audience and (hopefully) share some helpful tips from my experience.