Latest Posts on This Week in Blogging

SEMrush Review – A Comprehensive SEO Tool at a Price

Last Updated on by Jeremy

Disclaimer: This Week in Blogging uses demographic data, email opt-ins, and affiliate links to operate this site. Please review our Terms and Conditions and Privacy Policy.

Last Updated on by Jeremy

Disclaimer: This Week in Blogging uses demographic data, email opt-ins, and affiliate links to operate this site. Please review our Terms and Conditions and Privacy Policy.

At its core, SEMrush is a one-stop-shop for all things SEO. It allows you to perform keyword research, track positions, spy on your competitors, find common SEO errors, and a whole lot more.

While some of these features may be best utilized by SEMs who have a number of client websites they manage, bloggers may find a few of SEMrush's features especially valuable including their keyword and backlink analysis tools, competitor insights, and more.

Blogging Predictions for 2021 from the Experts

Last Updated on by Jeremy

Disclaimer: This Week in Blogging uses demographic data, email opt-ins, and affiliate links to operate this site. Please review our Terms and Conditions and Privacy Policy.

Many outlets love pull out the crystal ball and predict where the blogging industry is heading in the new year. While no one can truly know for certain what the year has in store for us, major players in the industries often have let out clues to where they're headed in 2021 and beyond.

For example, we know CLS is going to be a factor in ranking in Google here soon. Browsers are doing away with 3rd party cookies and making ad networks re-evaluate how they do programmatic display. Social media networks are becoming more and more expensive to advertise on, and that trend doesn't seem to be going away. These are many of the topics often discussed in prediction-style articles on what the year will bring.

For us here at This Week in Blogging, we didn't want to publish an article just with our own voices. As we do in our weekly newsletter, we decided to ask some of our favorite experts to prognosticate where our industry is headed in 2021 over an array of topics. In this one, we share some of the responses!

Note: This article is being updated regularly to add more responses from our experts as we received them. Check back soon for more!

9 Things Bloggers Really Wish PR Firms Would Know and Do

Last Updated on by Jeremy

Disclaimer: This Week in Blogging uses demographic data, email opt-ins, and affiliate links to operate this site. Please review our Terms and Conditions and Privacy Policy.

We receive pitches from PR firms just about every single day on our sites, and almost every one of them falls flat in one way, shape, or form.

There is seemingly some disconnect between PR firms and bloggers such that PR agencies don't seem to understand us, and perhaps bloggers do not seem to understand them in return. 

To help with this, I thought it would be fitting to publish a few things that bloggers wish PR firms would know about us, as there are some rather easy explanations for why your campaign pitch fell apart, a blogger ignored you outright, or they quoted a fee for the promotion you are looking for. To help unravel some of these mysteries, and to help educate PR firms about bloggers in general, this post was born.

This article is specifically dedicated to PR firms- agencies that are hired as a 3rd party to represent a brand, product, or destination. While some of the following points are also applicable to DMOs, CVBs, and companies who represent themselves in marketing, a few points are tailored specifically to third party PR firms exclusively. 

So while all marketing teams and agencies may find the following useful or insightful, a few are purposefully written for these firms only.

*Note: I did not crowdsource any of these points. So while I may be speaking solely for myself here, the below echoes many sentiments I have seen in private Facebook groups from my fellow bloggers. 

A Blogger's Perspective into Advertising and Sponsorship Values

Last Updated on by Jeremy

Disclaimer: This Week in Blogging uses demographic data, email opt-ins, and affiliate links to operate this site. Please review our Terms and Conditions and Privacy Policy.

Are you a PR representative or represent a brand in their marketing efforts and are looking to work with bloggers, social media influencers, or other non-traditional media and don't know where to begin? We're here to help!

We will be the first to admit that this field is quite murky as everyone looks at blog sponsorships and advertising differently. But as not all advertising is created equal, and to help you know what you're getting into, this guide was born.

So depending on what you're thinking of for your next campaign, the following outlines many things you need to consider!

Why Your Affiliate Marketing Stinks (And 3 Ways to Fix It)

Last Updated on by Jeremy

Disclaimer: This Week in Blogging uses demographic data, email opt-ins, and affiliate links to operate this site. Please review our Terms and Conditions and Privacy Policy.

Affiliate marketing is a tough nut to crack, and I would know.

Three years ago, in my 9th year of blogging, I was barely making $100 per month on affiliate marketing, despite having over 150,000 monthly page views on my two sites combined ($0.66 on an RPM, revenue-per-1000, basis).

After many months of testing, optimizing, re-optimizing, and learning about best practices, I've overhauled my process to consistently make $1,500 to $2,000 per month in affiliate marketing on 225,000 monthly page views ($6.66 to $8.88 on a RPM basis- over a 10x increase!).

During this process, I learned the reason why my affiliate marketing sucks, and realized it is the reason why most blogger's affiliate marketing sucks. So today, I wanted to share more about this, and give the three biggest lessons learned in the entire process- whether you're a beginner looking for how to start affiliate marketing or are a bit more advanced and want to increase your earnings.