Last Updated on July 22, 2020 by Jeremy
Last Updated on August 30, 2021 by Jeremy
For bloggers, email newsletters are one of those things you either love or hate- there is often little room in between.
If you are on the love it side, odds are good it is because you have a huge list as well as products or services for sale such that you are able to make a profit with each and every email. If you hate it (a category that I fell into for the longest time), we'd guess it is because you think newsletters are expensive to operate, are hard to generate direct ROI relative to their cost, and you are only doing it because you've been told it is one of the only marketing avenues you can truly “own” on your site (no battling crazy social media algorithms here!).
I had originally stumbled upon Mailerlite when I was firmly in that latter category and made the switch because it was a cheaper alternative to Mailchimp (and a virtual carbon copy) that I could use to send out my latest and greatest articles with ease.
Purely from a cost-savings standpoint, I was happy with Mailerlite on its own for quite some time. I was only just starting breakeven from my list (sometimes even netting a small profit), but I was simply happy to no longer be hemorrhaging money outright. It wasn't until I really started to dive into the powerful program that it became worth its price even more and it truly made me a fan of email marketing outright.
So in this Mailerlite review, I thought I'd break down the functionality as well as the financial elements as to why this newsletter should be on your radar.
Last Updated on August 16, 2021 by Jeremy
In an earlier article on This Week in Blogging, we had a discussion about the differences between CPM and RPM when it comes to advertising revenue on our sites.
The main takeaway from that was CPM is the cost to advertisers for one single ad on your site (per 1,000 impressions) whereas RPM is the total revenue a site earns across all ads (per 1,000 sessions- typically). RPM takes in a number of factors including article length (number of ads displayed), audience demographics (for cookie-based advertising), pages-per-visit, and more when it comes to determining what you actually earn on your site.
We concluded that article with ways to increase your RPM, and one was to work on optimizing your site to increase your pages-per-visit. As that is easier said than done, we thought it'd be timely to put together an article all about the topic!
Last Updated on August 15, 2021 by Jeremy
One of the most common questions we see in many blogging groups is simply the following: What is your blog's RPM?
Many bloggers are happy to jump in and say that they earn $10 RPM, $50 RPM, or even $100+ RPM in some extreme cases and let that be that. But while $100+ RPM sure does sound exciting (okay, fine, it is exciting considering just a few years ago most blogs barely broke $10 RPM), simply sharing this number without any additional context is a bit meaningless.
The reason for that is that there are far too many factors that go into your blog's earnings such that even if two bloggers were discussing ad prices, even on the same ad network, they're really not able to be compared apples-to-apples in any respect.
So in this one, we wanted to break down a bit of the terminology you see (beyond our blogging acronym guide) and discuss all of the things that go into what makes up your blog's RPM.
Last Updated on July 26, 2021 by Jeremy
If I said the phrase email auto responder and let you imagine what I meant by it, odds are good you'll be pretty close- we all receive these regularly.
For brands that sell products, email auto responders can be a valuable tool to put new mailing list subscribers into a sales funnel in order to promote their products. First, you may get a welcome email. Then you may get a list of new products. Finally (especially if you still haven't made a purchase), they may even send you a discount code to help convert a sale. This may put you in another funnel based on what product you bought and could even start the entire process all over again with new content!
I've personally known about how these work for years, but it wasn't until I really started expanding my mailing list that I thought an auto responder could be valuable as a blogger that doesn't offer a single product.
In this one, we thought it'd be interesting to discuss a few cases when bloggers may want to look into email autoresponders and also share my settings for how I set up my emails in Mailerlite!
Last Updated on July 22, 2021 by Jeremy
There is a bit of irony in that we run This Week in Blogging primarily as a weekly newsletter, but for my own personal travel blogs, my newsletters are somewhat lacking.
I could make many excuses for why I simply run these as glorified RSS feeds for new articles, but the simple explanation is that I'm lazy and without having any products on those sites I haven't had enough of a reason to be motivated to try harder.
So I collect emails, send out new articles weekly, and move on.
It wasn't until I discovered Group Leads a few weeks ago that I finally got the spark to motivate me to focus on my newsletter more and it is because this plugin has found a way for me to rapidly increase the size of my newsletter- by converting Facebook group member requests into subscribers!
As I have quite the active Facebook group (12,000 plus at the time of publishing) that grows by over 1,000 members a month, this one really is a game-changer!
Note: We are only featuring limited images in this one because so much of the Group Leads dashboard shows user data. We value the privacy of our readers and apologize if the images appear sparse here!