Quality Content on Social Media Isn't Actually “Quality”
Published by Jeremy. Last Updated on May 13, 2024.
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If you are a creator that is frustrated about the current state of social media, with networks not showing your content to your audience, we're here to tell you that you're not alone.
At some point in the not-so-distant past, social media functioned like everyone thinks it does. You post content. Your followers see it. Everyone was happy. But at some point, that changed, and the algorithms appear to be completely different than they used to be.
Defenders of the networks all have one saying that they love to repeat again and again, and that is simply this- “Create quality content. If your content isn't being seen it isn't quality!”
While this is a rather poor take often without defining what the term quality means, there is some truth in the matter here because quality content isn't inherently good content, it is content that is seen.
This is an important distinction, and one that we thought we'd break out further in this one!
How Do Instagram's Suggested Feeds Work? An Analysis
Published by Jeremy. Last Updated on April 15, 2024.
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Have you ever wondered how Instagram decides what Reels to place in the suggested feeds like Discover or Suggested for You? We certainly do!
After working on improving my Reels for my local blog, I started to see a bit of success where some posts would go nuts (being seen predominantly by Non-Followers) and others would perform along our historical average (and is seen mostly by Followers). So we decided to take a look at the data to see if we could find any trends as to why some would explode and others would not.
So in this one, we want to share a bit more of the analysis and some data points that we saw that were interesting.
A word of caution: We will talk about this more in our conclusion, but I suspect that the trends shown below will vary from creator to creator. One account may see a spike in Non-Follower views very quickly. Others may require more than what we saw. I will not be surprised if my own performance, for the very same account analyzed here, will change as it grows. We will discuss this more later on.
5 Ways to Diversify Your Blogging Income Streams
Published by Jeremy. Last Updated on April 10, 2024.
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If there is only one constant in blogging, it would be change- and recently, there have been some big changes.
If you're like us, odds are good that you're thinking of ways to pivot and diversify your income streams in blogging and content creation at large. While it may be a necessity these days, having a diverse selection of income streams is also the sign of a healthy business and is something all bloggers should be working towards regardless of their own individual circumstances.
So, how do we not put all of our eggs in one proverbial basket? Let's share some ideas to diversify!
5 Lessons Learned After 200 Weeks of Newsletters
Published by Jeremy. Last Updated on April 15, 2024.
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It is hard to believe that we have been running This Week in Blogging for 200 weeks now, and what a ride it has been!
This translates to nearly four years of sending out a weekly newsletter, and we, naturally, have learned some lessons along the way.
So go down the rabbit hole with us for some things we've learned about sending a weekly newsletter!
7 Conspiracy Theories for the March Core Algorithm Update
Published by Jeremy. Last Updated on April 1, 2024.
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Another month, another Google Core Algorithm update was rolled out, and the March 2024 update sure was a doozy.
We're not going to sugar coat it- this one was bad. In fact, it was probably the worst update we've seen for bloggers in our 15+ years of working in the industry.
Still, as the algorithm update is on-going, no one has a clear understanding of what is going on. But that doesn't mean the theories aren't flying. So in this one, we thought we'd share some popular conspiracy theories we've seen about the March 2024 core algorithm update, and breakdown why we think most are just that- conspiracies.
