Facebook

I've been a user of Facebook since the early days- back when it was The Facebook and only accessible to current college students at a handful of universities. Yes, the early, early days.

Naturally, I've always had a strong presence on the app for my many blogs, as Facebook was historically the best social network out there to find new fans, build and reach an audience, and grow a small business (particularly for my local blog thanks to the app's historically great ad location-based targeting tools).

In September 2026, Meta rolled out new subscriptions for professional pages, known as Meta One, which includes finite link shares (which are now heavily limited outright), and more at rates ranging from just a few dollars a month to upwards of $499 per month for unlimited link postings.

But because this came along with restrictions in how many free links accounts were able to post in any given month, I had a decision to make, and that decision was I have dropped my advertising spend on Facebook to $0.

Facebook ads are now no longer a part of my marketing plan and seemingly won't be for the foreseeable future.

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In late 2025, Facebook announced that private Facebook groups would have the opportunity to switch to public for the first time.

This was music to my ears, as my private Facebook group had grown substantially in recent years, from just a few thousand followers when I initially switched it to private to over 140k followers at the time of writing this article.

But despite the announcement, the rollout of private groups going public was neither instant nor uniform, and larger groups seemed to not get the option until much later. It wasn't until June 2026 that I had the opportunity to switch my group to public, and after consulting with our own private Facebook group here at This Week in Blogging, I made the leap as the positives seemed to outweigh any potential negatives I was worried about.

So in this one, I thought I would share some observations of what happened after the switch to help those who may be considering doing the same.

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AI has become the bane of content creators around the world for many reasons. From LLMs ripping off our content to AI accounts, pages, and tools being propped up by networks left and right, there really is a lot of bad uses of AI in the world these days.

I generally do not use AI for any of my blogs, except for perhaps doing some mundane tasks like brainstorming or figuring out a calculation when doing analytics. But I also recognize that AI is seemingly not going anywhere, and so if networks are propping up accounts on the engagement-at-all-costs model, I thought I'd create a project that was purely dedicated to using AI tools from the start- AI images, AI copy, AI generated ads, and even an AI generated logo.

My goal? To see what all I could learn about launching a new brand in the age of AI, if being a solely AI page helps or hurts, and, long-term, if I could get the page to become part of any social bonus programs to earn revenue.

While I'm still waiting on the last bit, I've had some lessons learned in the first few months of launching the site.

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Do you absolutely hate how much garbage is in your Facebook feed these days? Join the club.

The primary feeds on the popular social network have leaned heavily into discovery-style recommendations lately, making it almost impossible to see content from friends, family, and the groups or pages you've explicitly opted into receiving updates from.

One day after getting infuriated that everything that I was being suggested was, well, garbage, I tried to see if I could get my Facebook feeds to be better curated to show me what I want.

I knew there was a friends tab, a groups tab, and more, but on their own, they all felt lacking. But what I didn't know is that there's an overall Feeds tab that shows all of these in one, exactly like Facebook used to be when it was actually good.

So in this one, I want to talk about this feed and how you can access it more easily on both desktop and mobile.

Note: I use a Pixel 9 for my phone. I cannot guarantee that these steps work on all models. If you notice any differences in your phone, please get in touch and let us know and we'll update accordingly.

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When it comes to promoting our blogs on Facebook, there are a number of features you may want to consider within Pages and Groups. There are so many features, in fact, that it may be hard to keep them all straight.

In this one, we thought we'd highlight a few unique features that we use on Facebook Pages and Groups that when combined together create a rather interesting funnel for brand building- starting with getting people to like your page, moving to join a group, and ultimately subscribing to your newsletter.

So let's take a look at some interesting features you may not be aware of!

Note: As with most things, those with larger accounts may see bigger benefits than others with a multi-step funnel. For reference, at the time of writing my Facebook page had 132k followers, Facebook group had 123k members, and my Threads account has approximately 7k followers.

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In May 2024, I had a set of images go viral on Facebook. Not just my normal level of “viral” which I would define as 10x average performance.

This one went viral, hitting 100% audience reach in just a few hours (132k) and blasting off to just under 1.4 million reach by the time it started to slow down- or about 60% the size of our city's metro area.

So in this one, I thought I'd share this particular post as a case study and dive into what the post was about, share theories as to why and how it went viral, and the aftermath of what came next.

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Oh Facebook spam, you are never-ending. This is especially true in popular Facebook groups where spammers and bots like to take advantage of loose entry rules to put their garbage in front of the eyes of thousands of users in just a few clicks.

But if you're suffering from Facebook group spam in your own group, don't worry! We've got some ideas on reducing spam postings significantly in just a few setting changes.

Note: This article describes how I manage spam in my 50k+ member Facebook group for our city blog. Your mileage may vary on whether some of these are necessary and how you may want to approach spam differently depending on your group setup. As such, treat this as a starting point for ideas and not a complete list of spam reduction techniques.

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