Facebook

AI has become the bane of content creators around the world for many reasons. From LLMs ripping off our content to AI accounts, pages, and tools being propped up by networks left and right, there really is a lot of bad uses of AI in the world these days.

I generally do not use AI for any of my blogs, except for perhaps doing some mundane tasks like brainstorming or figuring out a calculation when doing analytics. But I also recognize that AI is seemingly not going anywhere, and so if networks are propping up accounts on the engagement-at-all-costs model, I thought I'd create a project that was purely dedicated to using AI tools from the start- AI images, AI copy, AI generated ads, and even an AI generated logo.

My goal? To see what all I could learn about launching a new brand in the age of AI, if being a solely AI page helps or hurts, and, long-term, if I could get the page to become part of any social bonus programs to earn revenue.

While I'm still waiting on the last bit, I've had some lessons learned in the first few months of launching the site.

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Do you absolutely hate how much garbage is in your Facebook feed these days? Join the club.

The primary feeds on the popular social network have leaned heavily into discovery-style recommendations lately, making it almost impossible to see content from friends, family, and the groups or pages you've explicitly opted into receiving updates from.

One day after getting infuriated that everything that I was being suggested was, well, garbage, I tried to see if I could get my Facebook feeds to be better curated to show me what I want.

I knew there was a friends tab, a groups tab, and more, but on their own, they all felt lacking. But what I didn't know is that there's an overall Feeds tab that shows all of these in one, exactly like Facebook used to be when it was actually good.

So in this one, I want to talk about this feed and how you can access it more easily on both desktop and mobile.

Note: I use a Pixel 9 for my phone. I cannot guarantee that these steps work on all models. If you notice any differences in your phone, please get in touch and let us know and we'll update accordingly.

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When it comes to promoting our blogs on Facebook, there are a number of features you may want to consider within Pages and Groups. There are so many features, in fact, that it may be hard to keep them all straight.

In this one, we thought we'd highlight a few unique features that we use on Facebook Pages and Groups that when combined together create a rather interesting funnel for brand building- starting with getting people to like your page, moving to join a group, and ultimately subscribing to your newsletter.

So let's take a look at some interesting features you may not be aware of!

Note: As with most things, those with larger accounts may see bigger benefits than others with a multi-step funnel. For reference, at the time of writing my Facebook page had 132k followers, Facebook group had 123k members, and my Threads account has approximately 7k followers.

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In May 2024, I had a set of images go viral on Facebook. Not just my normal level of “viral” which I would define as 10x average performance.

This one went viral, hitting 100% audience reach in just a few hours (132k) and blasting off to just under 1.4 million reach by the time it started to slow down- or about 60% the size of our city's metro area.

So in this one, I thought I'd share this particular post as a case study and dive into what the post was about, share theories as to why and how it went viral, and the aftermath of what came next.

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Oh Facebook spam, you are never-ending. This is especially true in popular Facebook groups where spammers and bots like to take advantage of loose entry rules to put their garbage in front of the eyes of thousands of users in just a few clicks.

But if you're suffering from Facebook group spam in your own group, don't worry! We've got some ideas on reducing spam postings significantly in just a few setting changes.

Note: This article describes how I manage spam in my 50k+ member Facebook group for our city blog. Your mileage may vary on whether some of these are necessary and how you may want to approach spam differently depending on your group setup. As such, treat this as a starting point for ideas and not a complete list of spam reduction techniques.

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More often than not, a new feature on Facebook causes us to groan. It is quite rare that they roll out something new and actually useful to business owners, but when they do there is reason to celebrate.

So when they rolled out the ability to bulk invite people to like your Facebook page in just a few clicks, we were giddy with excitement. This is a tool we've been wanting them to roll out for years, and is going to make all of our lives easier in just a few simple clicks!

So in this one, we thought we'd share more about where you can find this new tool, how to use it, and why it is so helpful.

Shout out to Uncovering PA for this great tip!

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“Your advertising account has been disabled for suspicious activity.”

These are dreaded words no one wants to see when logging into an advertising account on any network, and as I have had relative success advertising on Facebook, this was especially gutting for me to see in my account after waking up one morning.

While this could be yet another sign that playing in someone else's sandbox is a bad idea, I was determined to get my account reinstated because, well, advertising on Facebook simply works for my blogs.

So in this one, I wanted to share what happened and the surprisingly simple steps I used to get my Facebook advertising account reinstated.

Note: For full clarity, I should say that my pages worked fine for conventional posts and organic traffic, but rather only my ability to pay for advertising was disabled.

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