If you run a website and want greater insights into the actions users actually take on any given page, you may want to give heatmapping a try.
Heatmap services, like Hotjar, offer a wealth of performance data from actual users (overlayed directly on your site for a visible breakdown of click locations), and lets you get a glimpse into the user experience of your site far more than global analytics data provides.
When we installed this one on two sites for a test, I have to admit the results were striking!