Mediavine vs Raptive – Which Ad Network Makes More Money?
Published by Jeremy. Last Updated on May 21, 2026.
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After being on Mediavine for 8 1/2 years, I decided to make a big move. I switched my programmatic display ads to rival company Raptive.
I did not make this change lightly. As you'll read time and time again in articles I write about programmatic advertising, I love Mediavine (present tense- I still love them). But I was hearing better and better things about Raptive with each passing year, wanted to see what the ad network was all about, and, perhaps more importantly, how it compares to Mediavine.
So let's dive into the Mediavine vs Raptive debate more now that I have some initial data from two of my sites.
Note: I recently joined Raptive and the following analysis should be taken as initial observations from my first month or so only (October to early November 2025). I may update this article as time goes on if data or my opinions change.
Mediavine and Raptive Change Entry Requirements
Published by Jeremy. Last Updated on November 1, 2025.
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It is never a dull moment as a professional blogger, and in October 2025, the programmatic advertising world got flipped on its head.
Raptive (formerly AdThrive) made the announcement that they were lowering their traffic threshold from 100k monthly pageviews to 25k monthly pageviews, and effectively incorporated their smaller site product, Raptive Rise, into their main platform for one standalone product.
Mediavine, of course, responded in kind and a week or so later made moves by lowering Journey's traffic requirement and shifting to a more income-based generation model for higher tiers.
So in this one, we thought we'd break down the changes and provide some commentary with our thoughts on where the industry is going from here.
Note: The following analysis is based on our understanding of the new traffic requirements for both ad networks only. Please reconfirm all eligibility requirements directly with each respective network prior to joining. As these changes recently came out, things are liable to change, and further clarifications may come about as well. We have not received any direct clarification from either network at this time, and may update in the future if we hear any more details from our contacts.
7 Novel Uses of AI for Bloggers and Content Creators
Published by Jeremy. Last Updated on May 11, 2026.
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AI-related products and services have exploded onto the scene in recent months, and, in our opinion at least, are still in their infancy with a long way to go.
While our general motto is “we caution against use of AI products for your sites,” the simple truth is that is not always the case. Yes, you should not be using AI to write content that you are publishing. We'd argue that using AI to create images or other tangentially related content could be equally as unhelpful (in context, at least). But, that said, we do admit that there are some pretty cool uses of AI coming out for content creators and bloggers all the same- ones that even we highly endorse using within reason.
So, what ways can we use AI to improve our content? We have a few ideas!
The CopyMight Coalition is Fighting Against AI Copyright Infringement
Published by Jeremy. Last Updated on November 12, 2025.
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Ever since the first LLMs came onto the scene, bloggers have rightly been worried about how the new AI world uses our content.
Are they giving us a backlink, or are they just stealing our words and intellectual property to cut us out? There have been a million questions about where the industry is going, and even more about how we as creators can fight back.
We were recently put in touch with the team at The CopyMight Coalition via a few trusted blogging colleagues, and are happy to report that we finally have one such opportunity to put copyright infringers in their place.
The CopyMight Coalition is gearing up for a massive lawsuit against AI companies that are engaging in copyright infringement against web publishers, and we wanted to share more about how you can sign up to be a part of the process and possibly receive damages if a lawsuit moves forward.
Note: We have a referral relationship with The CopyMight Coalition. If you mention This Week in Blogging at onboarding or sign up via our links, we may receive commission at no cost to you.
Niche Product Sites Case Study #8 – A Big Jump
Published by Jeremy. Last Updated on March 4, 2026.
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Welcome to the eighth entry into our niche product site case study series.
In this case study, we are tracking the performance of niche product sites I created between 2020 and 2022, sharing what is working, what is not, income and traffic changes, and lessons learned along the way.
The first site we will look at is The Grape Pursuit, a wine blog I started in early 2020. The second site is Hipster Homesteaders, a home & garden plus food & beverage blog we started in late 2021 (where we merged two lagging product sites, a coffee blog and sous vide blog, into a broader umbrella branding to allow for more content to be produced with other topics).
This update will cover everything that happened between January 2025 and August 2025. As mentioned in our last update, our wine blog saw a nice uptick with the homestead blog remaining flat. This trend held, and we have seen a solid increase on the wine side!