Every so often, I like to do an audit of my business expenses to ensure I'm not overpaying for services or have recurring fees for things I no longer use.
As part of this, I've come up with a list of all of the premium services we use for our blogs be it via hosting, plugins, or other third-party tools outright. As I generally think sharing information like this is helpful for others who may look to improving their blogs (like with our list of WordPress plugins we personally use), I thought it'd be appropriate to share all of the premium services we personally pay for.
My motto when it comes to blogging services is to spare no expense to do things right. That being said, I am thrifty at times and adopt an 80/20 mindset to most things. If I can get 80% of the value at 20% of the cost, I will do it, which is why I pay for things like Keysearch which costs in a year what other SEO services charge for a single month.
So when I say that I pay $3,500/year on services you should instantly recognize that I am paying for quality things, often with multi-site licenses to run my seven sites, but have sought out deals via the 80/20 mindset when appropriate. As you likely do not run as many sites as I do, it is worth pointing out that single site licenses for the below would run about $1,200/year– so you can see that scaling becomes cost-effective in the long run!
So in this one, I wanted to discuss a bit about each service, rough estimates on single and multi-site prices, explain why we pay for them at all, and also highlight reasons why you may want to skip some services as well. Some are simply worth the price far more than others. And, as with everything, your mileage may vary based on your own unique circumstances.
*Note: This guide is for general blogging programs and services we pay for. It does not include advertising nor niche-specific purchases. For full disclosure, I pay an additional $3,000 to $6,000 a year in advertising across all my sites- mostly as a means to get new projects off the ground as opposed to promoting the more established ones.
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