As our new websites grow, we take the opportunity to try out different ad networks to see how they perform over time on the same sites.
In the past we've tested Adsense vs Monumetric and found that Monumetric was, to no one's surprise, a clear winner. Premium ad networks are just that much better than the basics, after all.
But after my wine blog qualified for Mediavine Journey, we thought we'd repeat the analysis comparing what is, in all honesty, two very similar companies- with rather similar earnings and some negatives of each worth keeping in mind.
Note: I tested Monumetric on my wine blog in 2022 and Mediavine Journey on my site in 2024. Due to the significant volatility in the market in recent years, it is hard to compare earnings/RPMs over time. While I can make the argument that RPMs tend to be down a fair bit now versus back then, it really is hard to make too strong of conclusions in this one.