Social Media

How Do Instagram Reels Bonuses Work? A CPM Earnings Calculation

March 13, 2023July 18, 2022

In March 2023, Meta announced they will be pausing Reels Bonuses in the USA. We hope this feature will return soon!

In recent editions of This Week in Blogging, we've been reporting about how social media networks are rolling out new programs where content creators can get paid. Yes, cash money from some of the world's biggest tech giants!

Meta's big push into paying out creators is not necessarily altruistic, as their payment setup is purely to promote their Reels function on Instagram and Facebook (which, as we all know, is essentially their own TikTok).

After taking part in the Reels Bonus campaign on Instagram for the last few months, we noticed some things were a bit unusual with the payment structure. We would hit $100 payouts pretty quickly, and then only make pennies per share after that.

So we started tracking the data, and in this one wanted to share a bit more about the Reels Bonus campaign outright and why the earning figures are rather unusual.

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How to Invite People to Like a Page on Facebook in Bulk

September 20, 2023March 22, 2022

More often than not, a new feature on Facebook causes us to groan. It is quite rare that they roll out something new and actually useful to business owners, but when they do there is reason to celebrate.

So when they rolled out the ability to bulk invite people to like your Facebook page in just a few clicks, we were giddy with excitement. This is a tool we've been wanting them to roll out for years, and is going to make all of our lives easier in just a few simple clicks!

So in this one, we thought we'd share more about where you can find this new tool, how to use it, and why it is so helpful.

Shout out to Uncovering PA for this great tip!

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How to Restore a Deactivated Facebook Ad Account

November 16, 2021

“Your advertising account has been disabled for suspicious activity.”

These are dreaded words no one wants to see when logging into an advertising account on any network, and as I have had relative success advertising on Facebook, this was especially gutting for me to see in my account after waking up one morning.

While this could be yet another sign that playing in someone else's sandbox is a bad idea, I was determined to get my account reinstated because, well, advertising on Facebook simply works for my blogs.

So in this one, I wanted to share what happened and the surprisingly simple steps I used to get my Facebook advertising account reinstated.

Note: For full clarity, I should say that my pages worked fine for conventional posts and organic traffic, but rather only my ability to pay for advertising was disabled.

Group Leads Review – Facebook Group to Newsletter Subscriber

September 3, 2024July 12, 2021

Update: In November 2021, Facebook made changes to groups that removed the entry moderation feature in public groups. As such, as of now it looks like Group Leads only works for groups set as private. Please note that once you switch a group to private, it does not appear that you will be allowed to switch back to public for privacy concerns.

There is a bit of irony in that we run This Week in Blogging primarily as a weekly newsletter, but for my own personal travel blogs, my newsletters are somewhat lacking.

I could make many excuses for why I simply run these as glorified RSS feeds for new articles, but the simple explanation is that I'm lazy and without having any products on those sites I haven't had enough of a reason to be motivated to try harder.

So I collect emails, send out new articles weekly, and move on.

It wasn't until I discovered Group Leads a few weeks ago that I finally got the spark to motivate me to focus on my newsletter more and it is because this plugin has found a way for me to rapidly increase the size of my newsletter- by converting Facebook group member requests into subscribers!

As I have quite the active Facebook group (28,000 plus at last update) that grows by 1,000-2,000 members a month, this one really is a game-changer!

Note: We are only featuring limited images in this one because so much of the Group Leads dashboard shows user data. We value the privacy of our readers and apologize if the images appear sparse here!

How to Create a Makeshift Content Calendar in Excel

February 14, 2021February 8, 2021

One of the biggest mistakes we see bloggers make is writing an evergreen article and then only sharing it with their followers once.

There are many pitfalls to this, but one of the biggest is simply the fact that, for most, only 5-10% of your followers on any given service will see that share. Throw in the fact that your profiles should be growing as time goes by, and new followers will have missed out on it as well.

That's a lot of would-be readers who will miss your article if you only share it once!

This is one of the biggest reasons why tracking your article shares via a content calendar is so important. While our variant is not in traditional calendar format, it is designed to serve one important purpose- it allows us to see the last date we shared an article such that we can cue it up for regular shares in the future.

In this one, we wanted to share how we do it.

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How To Revive a Dead Instagram Account – Test Results

November 12, 2020November 12, 2020

One of the unfortunate side effects of being a travel blogger that only travels periodically is that I do not generate enough content to have a continual “live” feed from where I am in any given day.

Before going full-time with my blogs to where I could travel more, I used my library of photos from the past to compensate for this problem with various themed photosets. But at times I slacked off in my posting schedule, and at one point only posted about three weeks out of an entire year.

Oops.

Over time this added up, and the performance of my account dipped- so much so that at one point I concluded that my account was more or less dead in the water. I had to do something, and my test to revive a dead Instagram account was born.