Published by Chris. Last Updated on August 31, 2020.
Our interviews have featured a lot of folks from the blogging side of things lately, and so we wanted to turn the tables a little and chat with someone from the brand side. That being said, it'd be a mistake to paint our guest today, Bex Shapiro, with too narrow a brush.
She's currently working for a company/brand, it's true, but she has a wealth of knowledge when it comes to content creation, including an impressive freelance writing repertoire. The other reason it'd be a mistake to simply note that Bex is “from a brand” and plainly leave it at that is because we know few people who are involved with so many different things, while simultaneously pulling it all off so seamlessly.
Bex is a force to be reckoned with in the best possible way, and if we had to place a bet on her likelihood of continued success moving forward, we'd be all in. She's basically a modern day renaissance woman.
With that said, we'll formally welcome Bex, and step back from the flattery for a moment to objectively let you know why she's someone to listen to when it comes to the topic of how content creators and bloggers can think about working with brands.
Bex Shapiro is the Senior Editorial Manager at Intrepid Travel, the world’s largest adventure travel company and industry leader in responsible tourism. In this role she partners with content creators aligned with Intrepid’s passion for travel as a force for good. When she’s not managing blog and social content at work, the Vancouver-based Brit dabbles in communications consultancy, public speaking, and freelance writing. She has been published in The Guardian, VICE, ELLE, and The Huffington Post and is currently undertaking climate activism training through The Climate Reality Project.
Published by Chris. Last Updated on August 24, 2020.
It's a real pleasure to be joined today by the prolific Jen Ruiz, a blogger and author who has 4 books under her belt, but is aiming to have 20 or so books when all is said and done.
She's a shining example in the blogging industry of someone who understood exactly what her readership and the public at large was looking for, and then began to fill those needs. That may sound easy enough, but, as many bloggers will know, it can be all too easy to just do what we've always done, and stay in one comfortable lane.
And that's why it's good to have someone like Jen as an example. She decided to simply go for it in terms of self-publishing, and implicitly understood that she'd learn what she needed to on the fly. She's done exactly that, and that's why we're fortunate that she's taking the time to sit down with us and share some of that knowledge.
So what's Jen's story, anyhow?
Jen Ruiz is a lawyer turned travel blogger and author. In 2017, she set out to take 12 trips in 12 months while employed full-time before her 30th birthday. She ended up taking 20 trips, writing a book and stumbling on a new career path. Jen is a #1 Amazon bestseller and Readers' Favorite Award winner. She is also a TEDx speaker and has been featured by The Washington Post, Huffington Post and ABC News. Jen documents her adventures on her website, Jen on a Jet Plane, where she helps young professionals travel for less and experience more. You can find her across all social media at @jenonajetplane.
Alright, let's get to it.
Published by Chris. Last Updated on August 17, 2020.
This week, we're thrilled to to welcome the words of Danielle Desir, a blogger who has created and effectively leveraged her podcast in a way that has downright inspired us. We usually write the intro, but this time she's going to take it from here. We're chatting, fittingly, about podcasting tips for bloggers. So, if you've been playing with the idea of starting a podcast, then this one is for you.
Hey there, I’m Danielle Desir. I’m an author, affordable travel and personal finance blogger and podcaster. Over on The Thought Card, I empower financially savvy travelers to make more informed financial decisions – travel more, pay off debt, and build wealth.
I am also the founder of WOC (Women of Color) Podcasters – a blog, community and membership dedicated to amplifying the voices of women of color podcasters and audio creators around the world. With over 3,500 members on Facebook, we offer an inclusive space for women of color to connect, learn, and share podcasting resources.
Published by Jeremy. Last Updated on September 25, 2023.
Google is fickle when it comes to providing information that can be helpful for publishers. They rarely publish SEO guidelines and are equally silent on algorithm changes overall apart from self-serving tweets from a few key employees.
One tool that Google does provide that website operators can use is PageSpeed Insights. This service is designed to score your site on a 100 point scale which is somewhat analogous to site speed. The higher your score, the “faster” your site is as perceived by Google. Whether this score itself is an SEO factor remains to be seen, but many experts would say that the technical components that go into the score most certainly are. But if we were to ignore this altogether, the simple truth is that if Google shares tools that can help publishers, you'll do well to at least look into it more.
In this guide, we wanted to breakdown how we look at PageSpeed Insights, and highlight several ways you may be able to improve your PSI score as well.
Published by Chris. Last Updated on August 13, 2020.
Listening to blogging podcasts is one the most effective ways to grow and learn as a blogger.
One thing that people don't often think about when it comes to podcasts is that you can consume them passively. That means that you can be learning about things like starting a blog, photography tips for bloggers, or Pinterest while you're grocery shopping, at the gym, or out for a walk.
Since we feel it's our job to help bloggers grow wherever and whenever they can, we thought we'd do a rundown of the best podcasts for bloggers who are ambitious and looking to take things to the next level.
Oh, and while we're talking about blogger growth, if you aren't, be sure to sign up for our informative once weekly blogging newsletter which drops every Tuesday morning. It's designed to help bloggers like you stay in touch with what's going on in the blogging world, and offer actionable tips and advice to help you take blogging from a passion to a profession.