Newsletter

5 Ways to Get Newsleter Subscribers – From Free to Paid

When it comes to building traffic for your blog, there is one source that is really hard to overlook- newsletters.

While you have to put in the work to get readers to become subscribers to see future content, once you have their opt-in consent, you will build a direct connection that few algorithms can impact.

This is why This Week in Blogging is primarily a newsletter, and why newsletter marketing is one of the most powerful sources of traffic today.

Naturally, with all the changes going on in search engines and social media, many bloggers are looking to supercharge their newsletters. For those looking to find new ways to build your list of subscribers, we have some ideas to find readers for your content- some free and some paid!

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5 Lessons Learned After 200 Weeks of Newsletters

It is hard to believe that we have been running This Week in Blogging for 200 weeks now, and what a ride it has been!

This translates to nearly four years of sending out a weekly newsletter, and we, naturally, have learned some lessons along the way.

So go down the rabbit hole with us for some things we've learned about sending a weekly newsletter!

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Newsletter Tips and Tricks – An Interview With Mailerlite

If you've been around the block for a while as a blogger, odds are good you've heard the expression that your mailing list is one of the few things you can truly own.

We fully believe this, and put in a great deal of effort to get the max out of our newsletters each and every week.

Over the years, we've found ourselves becoming big fans of the newsletter service, Mailerlite, as it is quite powerful, has many tools we personally love, and comes in at a respectable price point compared to the competition.

So to help you get more out of your newsletter, we reached out to Martyna from Mailerlite to talk about the service and she shares some great newsletter tips and tricks for you to consider in this one!

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The Newsletter Features on Mailerlite We Appreciate the Most

It's no secret that we're fans of MailerLite.

I mean, we run This Week in Blogging on that email marketing service, so it'd be awfully strange if we weren't big fans of it.

A little while back, we put together a MailerLite review which focused on how MailerLite is a powerful email marketing engine that's available for content creators at a very reasonable price. We also looked at MailerLite vs. Mailchimp, as which newsletter service was better was a question that was often asked of us.

In both articles, we talk about some of what makes MailerLite our personal favourite email service provider, but we thought it'd be worth dedicating an article to some of the features (both well known and lesser known) that we think makes MailerLite the best value email marketing service out there. 

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Mailerlite Review – A Powerful Newsletter Service at a Budget Price

For bloggers, email newsletters are one of those things you either love or hate- there is often little room in between.

If you are on the love it side, odds are good it is because you have a huge list as well as products or services for sale such that you are able to make a profit with each and every email. If you hate it (a category that I fell into for the longest time), we'd guess it is because you think newsletters are expensive to operate, are hard to generate direct ROI relative to their cost, and you are only doing it because you've been told it is one of the only marketing avenues you can truly “own” on your site (no battling crazy social media algorithms here!).

I had originally stumbled upon Mailerlite when I was firmly in that latter category and made the switch because it was a cheaper alternative to Mailchimp (and a virtual carbon copy) that I could use to send out my latest and greatest articles with ease.

Purely from a cost-savings standpoint, I was happy with Mailerlite on its own for quite some time. I was only just starting breakeven from my list (sometimes even netting a small profit), but I was simply happy to no longer be hemorrhaging money outright. It wasn't until I really started to dive into the powerful program that it became worth its price even more and it truly made me a fan of email marketing outright.

So in this Mailerlite review, I thought I'd break down the functionality as well as the financial elements as to why this newsletter should be on your radar.

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Have a Growing Email List? You Need an Auto Responder Series

If I said the phrase email auto responder and let you imagine what I meant by it, odds are good you'll be pretty close- we all receive these regularly.

For brands that sell products, email auto responders can be a valuable tool to put new mailing list subscribers into a sales funnel in order to promote their products. First, you may get a welcome email. Then you may get a list of new products. Finally (especially if you still haven't made a purchase), they may even send you a discount code to help convert a sale. This may put you in another funnel based on what product you bought and could even start the entire process all over again with new content!

I've personally known about how these work for years, but it wasn't until I really started expanding my mailing list that I thought an auto responder could be valuable as a blogger that doesn't offer a single product.

In this one, we thought it'd be interesting to discuss a few cases when bloggers may want to look into email autoresponders and also share my settings for how I set up my emails in Mailerlite!

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Group Leads Review – Facebook Group to Newsletter Subscriber

Update: In November 2021, Facebook made changes to groups that removed the entry moderation feature in public groups. As such, as of now it looks like Group Leads only works for groups set as private. Please note that once you switch a group to private, it does not appear that you will be allowed to switch back to public for privacy concerns.

There is a bit of irony in that we run This Week in Blogging primarily as a weekly newsletter, but for my own personal travel blogs, my newsletters are somewhat lacking.

I could make many excuses for why I simply run these as glorified RSS feeds for new articles, but the simple explanation is that I'm lazy and without having any products on those sites I haven't had enough of a reason to be motivated to try harder.

So I collect emails, send out new articles weekly, and move on.

It wasn't until I discovered Group Leads a few weeks ago that I finally got the spark to motivate me to focus on my newsletter more and it is because this plugin has found a way for me to rapidly increase the size of my newsletter- by converting Facebook group member requests into subscribers!

As I have quite the active Facebook group (28,000 plus at last update) that grows by 1,000-2,000 members a month, this one really is a game-changer!

Note: We are only featuring limited images in this one because so much of the Group Leads dashboard shows user data. We value the privacy of our readers and apologize if the images appear sparse here!

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5 Blogging Newsletter Best Practices You Should Be Doing

Newsletters are often a very love-it-or-hate-it thing for most bloggers.

Some find it a bothersome chore without much ROI for the time and money involved, while others shout from the rooftops how email lists are among some of the most lucrative things you can have in your business.

While we may be biased here since This Week in Blogging is a newsletter series first and foremost, we do have to admit we see both sides of the spectrum when thinking about newsletters in the context of our own outside blogs. Sometimes these newsletters work great and other times, well, not so much.

In this one, we wanted to share a few blogging newsletter best practices you should be engaging in, discuss what they are, and why they're so important for those who go down this marketing avenue.

Note: We should note up front that we use Mailerlite for our newsletters. The features discussed below are in the context of this service outright (where to find the feature on the dashboard, how to use it, etc.). While most newsletter services tend to offer the features discussed below, we cannot guarantee this for all of them. As such, your mileage may vary if you are on a different platform.

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MailerLite vs MailChimp – Which Newsletter Service is Best?

In the many years of running our travel blog's newsletter, we never had an issue. We'd send out our weekly RSS email via MailChimp, get a nominal amount of clicks, and move on.

But as time ticked by and our subscriber count went up, so did our fees. Our local Pittsburgh blog contributed the most of this gain, and we realized we were days away from hitting the 10,000 subscriber limit that bumped our fees to $100/month- holy crap!

As our spending for the newsletters amounted to about $0.10 to $0.30 per click, we knew there had to be a better way. Do we delete inactive subscribers? Do we try and get better engagement? Do we switch services?

Enter MailerLite– the answer to all our questions. And in this MailerLite review I'm going to share how we became converts from MailChimp on Day 1.

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