Why Most Bloggers Fail on Expertise in E-E-A-T for SEO
Published by Jeremy. Last Updated on November 5, 2023.
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Google has (seemingly) been making E-E-A-T a bigger and bigger metric with each passing algorithm update.
Gone are the days where you simply can publish whatever you want, for any reason, and possibly rank. Today, Google wants to see many signals to rank you, including why you deserve to rank. That is to say, why are you qualified to write about the content to begin with.
So we thought we'd break down what E-E-A-T is in simple terms and then drop a bombshell you may not like- particularly around the Expertise element of E-E-A-T.
Unfortunately, in this particular instance, it is important to be the expert and not just an expert. This distinction matters.
3 Reasons Why You Should Log Your Blog Subscriptions
Published by Jeremy. Last Updated on October 23, 2023.
Disclaimer: This Week in Blogging uses demographic data, email opt-ins, and affiliate links to operate this site. Please review our Terms and Conditions and Privacy Policy.
When my business credit card expired, I had a moment of panic simply because I didn't know what recurring subscriptions I had set up for my blog that were hitting that card. My concern was that if I forgot one I would miss a payment and, perhaps, lose access to a much-needed service, domain registration, or something else entirely.
After taking a few moments, and a few deeper breaths, I started the process of putting together a list of all of the places where that credit card was being used. What resulted was a list of all of my blog subscriptions, and having this one on hand gave me more peace of mind.
So in this one, I thought I'd share more about what kind of subscriptions you may want to track, relevant information you may want to log, and why all of this is important at all!
5 Blogging Scams to Watch Out For (and How to Avoid Them)
Published by Jeremy. Last Updated on October 15, 2023.
Disclaimer: This Week in Blogging uses demographic data, email opt-ins, and affiliate links to operate this site. Please review our Terms and Conditions and Privacy Policy.
When it comes to operating in the digital world, scams are plentiful.
From scams designed to steal your banking information, identity, or even your website or social profiles outright, there really is a lot out there!
So in this one, we thought we'd take a look at a few common scams targeting bloggers we've seen floating around recently. For each, we're going to discuss what they are, what you should do about it, and the risks that are involved with each.
As with all things, proceed with caution- whether you think something would be a scam or not!
Is Blogging Dead? The Golden Age is Over (and That's Ok)
Published by Jeremy. Last Updated on October 9, 2023.
Disclaimer: This Week in Blogging uses demographic data, email opt-ins, and affiliate links to operate this site. Please review our Terms and Conditions and Privacy Policy.
You know when a blog about blogging asks the question, “Is blogging dead?” the answer is probably going to be a loud and emphatic “No!“.
But we will also be the first to admit that blogging has changed significantly over the years, so much so that the current landscape of blogging is significantly different from when most of us old-timers started 10, 15, and, in some cases, 20+ years ago (fun fact: the world's first blog turns 30 in 2024!).
So while it may often feel like the rug is about to be pulled out from under us at any moment, with new social networks changing where we can reach potential fans, search algorithm updates throwing everyone for a loop, and decaying reach all around, the simple truth is that blogging has always been an industry in flux.
We will be the first to make the argument that the golden age of blogging has ended, but, for most bloggers who weren't around to experience it, this may also be a good thing.
Niche Product Sites Case Study #6 – Getting in a Groove
Published by Jeremy. Last Updated on September 18, 2023.
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Welcome to the sixth entry into our niche product site case study series.
In this case study, we are tracking the performance of niche product sites I created between 2020 and 2022, sharing what is working, what is not, income and traffic changes, and lessons learned along the way.
The first site we will look at is The Grape Pursuit, a wine blog I started in early 2020. The second site is Hipster Homesteaders, a home & garden plus food & beverage blog we started in late 2021 (where we merged two lagging product sites, a coffee blog and sous vide blog, into a broader umbrella branding to allow for more content to be produced with other topics).
In the last six months, the wine blog has started to find its footing and is gaining momentum with new ideas we are replicating at scale. The homestead site's growth in traffic has been slow, but an uptick in affiliate sales shows that we're on the right path all the same.