A lot of the time in the blogging world, opportunity doesn't present itself on a platter, and that means you need to understand how to effectively market yourself. Perhaps the most obvious way that we seek out opportunity is through pitching. In short, “pitching” is the practice of reaching out to new potential clients or partners to showcase why you'd ideal to work with.
It could be because you've got a stranglehold on their niche, or because of your access to a strong community that heeds your advice, your proven professionalism, or any number of things. That, ultimately, is for you to know and convey in your pitch.
Pitching, as you probably already know, is more an art than a science, so it's always worthwhile to see how other people approach it. And that's why today we've got an expert who knows a thing or two about pitching. Don't forget, by the way, that we feature an expert every week on everything from SEO to affiliate marketing, YouTube to Patreon. But today, of course, it's all things pitching, so we'll go ahead and introduce our expert!
Lavina is an Analyst, Entrepreneur and the founder of ContinentHop.com which strives to inspire professionals to invest in immersive travel and make the most of their limited holidays while ensuring they get to explore the world no matter how short the duration. In addition to being a content creator, she is also a freelance writer, photographer and mentor to numerous women, helping them to start working remotely while working full-time.
To empower women she met on her travels, she set up untraditionalhumans.com, a space for South Asian women to share their stories about breaking free from norms and to inspire others to never give up.
She's also been to 52 countries across 5 continents, while working full-time. She has been nominated for various awards including one by Saveur magazine for her expertise in food, culture and travel, and has worked with numerous brands like Intrepid Travel, Skyscanner, and TripAdvisor to help them get the most from their marketing campaigns. She's also been featured by Lonely Planet and the Times of India to name a few.
