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What Does it Mean to Start a Niche Blog in 2021?

Last Updated on July 22, 2020 by Jeremy

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Last Updated on January 4, 2021 by Jeremy

Disclaimer: This Week in Blogging uses demographic data, email opt-ins, and affiliate links to operate this site. Please review our Terms and Conditions and Privacy Policy.

For many years, blogging experts have been screaming “niche down, niche down” to encourage those looking to launch a new site to claim ownership of topics where they can shine as experts.

This was done for many reasons, with the biggest simply being that the internet is running out of space. I'm serious. Gone are the days where you can start a general blog, put a little effort in, and succeed. Today blogging is an organized industry, with established best practices, and successful blogs covering nearly every topic there is- often multiple times over.

To translate, this means that competition is fierce. Niching down is a way to stand out amongst the sea of bloggers and allows you to have a clear topical advantage right from the start.

If you're looking to start a niche site in 2021 (or even overhaul your existing site), this guide highlights the important points you must consider.